A tailored educational marketing approach helps empower your patients’ confidence so they make knowledgeable and decisive treatment choices for themselves.
When patients enter your office and they’re interested in improving their smile typically they have tons of questions. They potentially don’t want braces, yet might be unsure of what aligners are and how they work. Then you add artificial intelligence (AI) to the aligner discussion and more questions may arise. It could take months and a few office visits or phone calls before they make a decision.
Educational marketing will help support you and your busy office staff to improve a patient’s understanding of AI-driven aligners and get treatment moving forward. When patients feel empowered in their knowledge, they’re going to make confident and faster decisions about their oral health.
While some of your patients might not be familiar with the term, aligners with artificial intelligence can help orthodontists boost treatment predictability, treating the most complex cases with greater precision and efficiency. AI is an aligner game-changer because we can now ensure teeth are moved within the alveolar housing allowing for root and bone-based treatment planning.
Here are eight no-to-low-cost ways you can start educating your patients about the benefits of AI-driven aligner treatment so they make well-informed and swift decisions.
Your Office Staff is Key
The first step is to educate your staff and create excitement about the ingenious use of artificial intelligence in aligners. A 3D Predict Technology Sales Consultant would welcome the opportunity to share more with you and your team about our aligners and their benefits — and help you get a plan on paper and set realistic goals for your practice.
Pro tip → Start small. Have a practical goal of starting a treatment once a week. Put this in writing and make sure your team knows your goals. Offer a fun incentive!
The first place people go to find you and learn more about your services is your website. By highlighting 3D Predict’s AI-driven aligners on your website, you’re starting the education process and helping your patients to make an educated purchase decision. Once they become interested and want to know more about this modern technology, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your case acceptance. Our team can assist you with educational text, images, and a logo.
For so many of us, social media has become part of our everyday life. Let your followers know you’re staying on top of the most innovative technologies. Social media is a cost-effective way to make a difference and help educate your current and future patients that AI-driven aligners are available at your practice. Additionally, follow 3D Predict on social media (Instagram, Facebook, LinkedIn) and then share our news. (Make it easy for yourself — just copy and paste our social content into your own account!) Tag us in your mentions so we can support your social media efforts by engaging with your posts and sharing them on our accounts, too!
Having positive feedback from patients on your website has been proven to increase conversions. A new customer is much more likely to use AI-driven aligners if they know previous patients were satisfied. Placing hard-to-miss testimonials on the homepage of your website will guarantee that other patients see them, which helps begin the education journey, and might even prompt others in your community to make an appointment to hear more. (You can also amplify positive quotes across your social channels!)
Before & After Photos
Take photos when your patients begin and finish their 3D Predict treatment. Photos displayed in your office waiting area are a powerful marketing strategy as your other patients visit your office. Photos are also impactful for your larger community when you post them on your website and share them across your social media accounts (remember to tag us!). This will serve as an effective and compelling tell-a-friend tool that is sure to create excitement about your AI-driven aligners with your patient’s family and friends.
Pro tip → When you’re taking photos and asking for permission to share them out, encourage the patient to reshare your post. One of their followers could be your next aligner patient!
Leverage Video Marketing
Help spark interest and conversations about AI-driven aligners by showing 3D Predict’s Patient Explainer video in your waiting room, on your website, and across social media. We’ve broken down what artificial intelligence technology is and why it matters to your patient in a very straightforward way. Its upbeat and visually appealing style will help grab and keep people’s attention.
As the digital world became saturated and Zoom fatigue kicked in during Covid, people began to crave offline experiences. As a result, strategies like personalized direct mail campaigns became more impactful than ever. Try a mailer highlighting 3D Predict’s AI-driven aligners, key benefits, and offer a promotion for the month. We can assist you with educational text, images, and a logo as well as partner with you on the mailing itself.
Doctors often tell us that their patients with complex cases are so much happier because over the years they’ve been told they aren’t eligible for aligners. In the past, aligners have been a popular choice for milder cases — more complex cases would require either braces or a form of hybrid treatment. With 3D Predict’s AI-driven aligners, we can help you treat complex cases effectively with safe, lasting results.
We’re extremely pleased that technology can improve people’s lives and are proud to offer aligners that are unlike anything else currently available on the market. Let us help you empower a patient’s confidence about 3D Predict AI-driven aligners. Contact us today: https://education.3dpredict.net.